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| Senior Marketing Manager |
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Carle Place, New York
Position Type: Full-Time Reports to: Director, Marketing Planning and Strategy
Summary
1-800-Flowers.com, a leading floral and gift provider, has acquired a number of terrific brands over the past 10 years to help expand its product offerings into other gifting categories. Some of these brands include Cheryl & Co, The Popcorn Factory, Fannie May confections and more.
The 1-800-Flowers.com Marketing Planning and Strategy team serves as an internal strategic marketing team that plans the integrated marketing initiatives for the floral brand. The Sr. Marketing Manager will be responsible for overall development and day-to-day management of various 1-800-FLOWERS integrated marketing programs.
This individual should have 7+ years experience in Marketing with retail/ecommerce experience (preferred). They need to be a strategic and analytical thinker as well as a self starter, with the know-how, experience, and enthusiasm to hit the ground running and to make significant impact to an existing multi-million dollar business.
They should be intelligent, outgoing, hard working, and enjoy working with both internal and external clients.
Specific Responsibilities
Research, Strategy and Opportunity Assessment (50%) Create and monitor marketing strategy and marketing plans related to goals of customer communications Translate market, customer and competitor insights into marketing strategies/plans Drive marketing opportunity assessment, strategy formulation and valuation for all customer communications Coordinate with marketing intelligence to ensure that appropriate metrics are defined, measured and reviewed on a consistent basis Conduct briefings for key internal groups outlining goals, objectives, strategy and measurements of progress against those goals. Internal Management (25%) Ability to develop strong working relationships with senior management Natural ability to blend into and strengthen the culture. Politically savvy, able to work well with all levels of the team, able to balance the demands and points-of-view of many individuals with respect, while earning their respect. Excellent writing skills. 7+ years marketing, strategic planning. Significant knowledge of digital commerce, direct marketing, mobile, social media. Analysis and Reporting (25%) Prepare revenue and cost analysis; estimate value of promotional campaigns. Conduct post campaign reviews and ROI analysis to determine what worked, what didn’t and impact on business moving forward. Regularly evaluate and modify campaign plans based on new internal and external information Customer metrics review for creating detailed plans around the appropriate audience to market to, by season/occasion. Education
BS in Marketing, Business Management or Communications preferred. MBA a plus.
Skills and Competencies
7+ years in E-commerce marketing. Strong understanding of the online marketing and merchandising environment Strong problem analysis and analytical capabilities. Strong team oriented individual. Strong communication skills both written and oral. Outgoing, proactive and passionate Independent Action
Individual free to provide recommendations on how to improve existing marketing programs currently running or in process of being planned
Special Requirements of the Position
Limited travel (less than 3%) may be required.
To Apply: Send your Cover Letter and Resume, including salary history, to: Human Resources at One Old Country Road Suite 500 Carle Place, NY 11514 E-Mail: careers@1800flowers.com
Only Qualified Applicants Will Be Contacted.
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